Estimated Number of U.S. Brands Partnering with Cashback Sites
How many U.S. brands partnering with cashback sites, we can estimate the number based on affiliate marketing data and industry trends. Here’s a comprehensive breakdown:
Affiliate Marketing Landscape in the U.S.
- Over 80% of U.S. retailers use affiliate marketing
- Cashback platforms (like Rakuten, EECEEE, Honey, Ibotta) are among the top-performing affiliate channels
- The U.S. has ~1.3 million active e-commerce businesses, of which ~300,000–400,000 are consumer-facing online stores
Estimated Brand Partnerships with Cashback Sites
| Type of Brand | Estimated Count in U.S. | % Using Cashback Platforms | Approx. Number of Partners |
| Large Retailers | ~1,000 | ~90% | ~900 |
| Mid-Sized E-Commerce Brands | ~25,000 | ~60% | ~15,000 |
| DTC & Niche Brands | ~100,000 | ~25% | ~25,000 |
| Small/Emerging Retailers | ~200,000 | ~10% | ~20,000 |
Estimated Total U.S. Brands Working with Cashback Sites: 60,000+
Why So Many Brands Join Cashback Platforms:
| Reason | Explanation |
| Performance-Based ROI | Brands only pay when a sale is made |
| Customer Acquisition | Cashback platforms have massive user bases (millions of active shoppers) |
| Increased Conversions | Shoppers are more likely to purchase when cashback is offered |
| Boosted Loyalty | Cashback users have higher repeat purchase rates |
| Brand Differentiation | Standing out in price-sensitive markets |
Notable Cashback Partners (Examples):
- Amazon (select categories)
- Walmart, Best Buy, Macy’s
- Nike, Sephora, Dell
- Thousands of DTC brands like Allbirds, HelloFresh, Glossier
Final Insight:
More than 60,000 U.S. brands — from giants like Amazon and Walmart to small Shopify stores — partner with cashback platforms to reach value-focused shoppers, boost conversions, and improve ROI.