To reward consumers with money back on their purchases, while helping retailers drive more sales through performance-based marketing.

Let’s break it down clearly from both the consumer and retailer perspectives:

For Consumers:

Save Money While Shopping

• Cashback sites give a percentage of your purchase amount back as real money, store credit, or rewards.
  
• Users get incentivized to shop smarter and earn while they spend.
  

Discover Deals and Offers

• These platforms often highlight the best current discounts, making it easier for users to find value.
  

Build Shopping Habits

• With features like loyalty points, second cashback models (like on eeceee.com), and referral bonuses, cashback platforms encourage users to come back repeatedly.
  

For Retailers & Brands:

Performance-Based Sales Channel

• Retailers only pay when a sale happens — making it a low-risk, high-ROI marketing strategy.
  

Increase Conversions & Basket Size

• Knowing they’ll earn cashback, customers are more likely to complete purchases and buy more.
  

Customer Acquisition & Loyalty

• Cashback platforms bring new customers and retain existing ones more effectively than traditional ads.
  

Bonus: Economic Impact

• Cashback sites have evolved into data-driven ecosystems that fuel the digital economy, shape consumer behavior, and offer financial literacy tools like savings or investing through cashback (e.g., EECEEE.com’s second cashback model).
  

In One Sentence:

Cashback sites bridge consumers and brands by turning purchases into rewarding, cost-saving experiences — benefiting both sides of the ecommerce equation.