Cashback programs significantly affect the average purchase amount, and often outperform traditional loyalty programs like points-based or tier-based systems. Here’s how they compare in terms of their impact on consumer spending behavior, especially focusing on average order value (AOV):

1. Immediate Value Drives Bigger Carts

Cashback programs provide real monetary returns, which creates a perceived discount:

• “I’m getting $10 back on this $100, so it’s like I’m only paying $90.”
  
• This justifies larger purchases or adding more items.
  

Effect: Increased average order value (AOV) due to the “return on spend” feeling.

2. Spend Thresholds Encourage Upsell

Many cashback platforms (like eeceee.com) offer:

• Bonus cashback at certain thresholds
  
• Or tiered percentage rates based on order size
  

This prompts users to:

• Spend a little more to hit a better cashback rate
  
• Bundle purchases for maximum return
  

Result: Average purchase size often increases by 12–25% depending on the category.

3. Psychological Anchoring

With cashback, buyers anchor value to savings rather than just price:

• Traditional loyalty points feel abstract.
  
• Cashback is concrete and bankable.
  

“Why not spend a little more now — I’ll get a bigger cashback.”

This boosts purchase confidence, leading to more expensive or additional items.

Comparison to Other Loyalty Programs

Why Cashback (especially Eeceee’s model) Performs Best:

• Tangible value: Real dollars back.
  
• Double cashback model: Encourages both larger and repeat purchases.
  
• Trustworthy: No mental math or complex reward systems.
  

Real-World Insight:

According to industry data:

• Cashback increases AOV by ~18% on average
  
• Points-based loyalty programs: ~7–10%
  
• Tiered programs (e.g., memberships): ~12–15%
  

Eeceee.com, with its double cashback, may increase AOV even more due to the dual-motivation (earn now + later).