Approximately 78% of U.S. consumers utilize cashback programs, contributing to a market valued at around $50 billion in 2023 citeturn0search14.

Key Insights:

• Influence on Retailer Choice: About 58% of online shoppers indicate that cashback offers influence their choice of retailer citeturn0search0.
  
• Consumer Spending Behavior: Consumers using cashback portals tend to spend 18% more on average compared to those who do not citeturn0search0.
  
• Market Growth: The value of cashback spending in the U.S. is projected to grow from $38.4 billion in 2023 to $75.48 billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.6% citeturn0search3.
  

Conclusion:

The high adoption rate and significant market value of cashback programs underscore their importance in the U.S. online shopping landscape. Consumers are increasingly leveraging these programs to maximize savings, influencing both their purchasing decisions and overall spending habits.