U.S. online consumers definitely like online cashback sites, and the popularity keeps growing. Let’s break down why Americans are so into cashback platforms and what trends are fueling the demand:

1. They Love Saving Money

American consumers are very deal-driven. In a culture where sales, coupons, and promo codes are already big, cashback feels like a bonus reward on top.

• 70%+ of U.S. consumers say they’re more likely to complete a purchase if a cashback offer is available.
  
• Especially in times of inflation or economic uncertainty, cashback feels like getting something back from spending.
  

2. It’s Effortless

Unlike traditional couponing, cashback platforms are super low-effort:

• One-click browser extensions
  
• Mobile apps that automatically apply rewards
  
• Link-and-forget card deals (like with Dosh or Rakuten In-Store)
  

Shoppers love how passive the savings can be.

3. They Stack Rewards

U.S. consumers are also big on reward stacking:

• Cashback from the platform
  
• Cashback from credit cards
  
• Store loyalty points
  
• Promo codes
  

Cashback sites integrate well into this strategy. It’s not either/or — it’s yes, and…

4. Big Brands Partner With Cashback Sites

From Nike to Sephora, to Apple and Walmart, top U.S. brands partner with cashback platforms to drive traffic. That boosts consumer trust.

5. Referral Bonuses are a Win-Win

Americans love referral programs, and cashback platforms offer generous ones. It becomes social — people refer friends, earn bonuses, and build a little side hustle out of it.

Trend Alert: Cashback is Getting Bigger

• Younger generations (Millennials and Gen Z) are the most active cashback users — especially via mobile.
  
• Browser extensions like Capital One Shopping and Honey have exploded in popularity.
  
• Credit card companies and banks now integrate cashback portals directly into their apps.
  
• Even BNPL (Buy Now, Pay Later) services like Klarna are adding rewards/cashback layers.
  

Insight: It’s About Feeling Smart

Ultimately, cashback gives U.S. shoppers a sense of control and empowerment over their money. It feels like a “hack” — and who doesn’t love the feeling of outsmarting the system?